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Enhancing the Customer Experience with Loyalty Management by SAP America Inc
April 2009 - (Free Research) By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance
the customer experience, increase customer retention, and foster development
of a community of people who serve as advocates for the business.
Delivering Superior Customer Value in Communications Firms by SAP America Inc
April 2009 - (Free Research) For communications companies - whether focused on telecommunications services
or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications
service providers (CSPs) are concentrating on improving offers of voice, content, and data services.
Managing Your Data Assets by Pitney Bowes Business Insight
March 2009 - (Free Research) Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information!
Is the Telecom Back Office Ready for a Technology Refresh? by Transverse
May 2009 - (Free Research) In order to remain competitive and grow, service providers must increase revenue through value-added services and build innovative new business models, while reducing capital and operating expenses.
Considering CRM solutions? First understand CRM best practices by Sage SalesLogix
November 2007 - (Free Research) The Nucleus Research Guidebook Sage SalesLogix highlights the experiences of companies using Sage SalesLogix CRM solution and prescribes the best practices, missteps to avoid, and tips for fine-tuning the application to maximize its impact across the customer life cycle.
Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry
February 2009 - (Free Research) J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients.
The Business Case for Desktop Integration: A practical solution with rapid ROI by Cicero Inc.
June 2009 - (Free Research) This paper describes the relationship between desktop integration and customer experience, the business benefits of building a logically integrated structure, and the best architecture for achieving the maximum benefits. It examines two successful implementations where desktop application integration has produced measurable results.
Empower Your Consumer Research Department with Predictive Analytics by SPSS Inc. Worldwide Headquarters
May 2009 - (Free Research) In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS.
Full Spectrum Customer Data Integration (CDI) Solutions by Pitney Bowes Business Insight
March 2009 - (Free Research) Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program.
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